Hi, I'm Jen. I make websites that help businesses grow.

My company's marketing website showcases our work and results, provides helpful resources and insights, and, most importantly, clearly outlines what we do and makes it easy to get in touch with us. I rebranded Mercury Jane with a new color palette and redefined positioning, conducted UX research, created wireframes, wrote copy, guided the creation of high-fidelity prototypes in Figma, and created filtering functionality on the Work and Blog pages to make it easier for visitors to find relevant projects and information.

Since launching in May, their site traffic has gone up 247%, there's been an 87% increase in quote requests, a 98% increase in new business sold, and visitors are remaining on the site three times as long! I handled every aspect of the UI/UX design process, most of the Webflow development, and continue to maintain the site. I also connected many third-party tools that are helping both the ME team and their clients save time and eliminate friction/unnecessary hassle.

I helped the UK-based e-commerce consulting brand redesign their existing site and improved the user experience and performance by removing unnecessary images, bloated code, and layout inconsistencies. I also improved the site navigation and mobile responsiveness. The site is now 37% more energy efficient and easier to navigate, which is great for the planet, their customers, and SEO!

I worked with Mount Dora Mayor Crissy Stile to create a website for her mayoral campaign and redesigned it once she was elected! The current site keeps residents informed about important news and events and facilitates important initiatives like her volunteer-led recycling program. I handled every aspect of the UI/UX design and development process and continue to maintain the site. I used a premium Webflow template for the UI foundation and customized it with Mayor Stile's branding (which my company also created) and messaging. I worked extensively on the CMS architecture (for events and news/blog) and connected third-party tools for email marketing and recycling pickup participant organization (when people sign up on the site, they are automatically added to a master Google Sheet).

I worked with the Apopka-based painting company to create and optimize a new Google Business Profile (GBP) listing and custom marketing website. I handled every aspect of the design process from initial UX and SEO research to creating high-fidelity prototypes in Figma. I also wrote the website copy, page titles, and meta descriptions and guided the Webflow development process. Now that they're showing up in related local search results and showcasing their services and results, they're getting more qualified leads than ever!

I worked with downtown Mount Dora bookstore owner and Mayor, Crissy Stile, to completely revamp the bookstore's e-commerce website. I handled the backend store setup and migration to Shopify (from Yahoo), copywriting, and theme UI/UX customization (including organization of the massive product inventory). After launching the new site, online sales tripled!