Problems

Needed a new website for the campaign and, once elected, needed to keep residents informed about important news and events, plus facilitate important initiatives.

As a small business owner and Mayor, Ms. Stiles is short on time and has to efficiently coordinate with volunteers and other committees to get things done.

Solutions

New recycling program

As the new Mayor of Mount Dora , Ms. Stiles was eager to implement her vision for a more sustainable community. One of her first initiatives was a recycling program that would allow residents to recycle their aluminum cans. To make the program run smoothly, she enlisted the help of volunteers who would pick up the cans from participants' homes. I helped Mayor Stiles by designing a new page on her website that contained a form for signups. I also created a custom integration that automatically puts the information in a spreadsheet accessible to her volunteers. In addition, I created a custom email marketing segment and linked her Mailchimp account, so participants are automatically sent e-mail reminders ahead of their pickup day.

Results

For the initial phase of the project, Ms. Stiles won the Mount Dora mayoral election in 2021!

After redesigning the site to reflect her current mayoral status, nearly 1,000 Mount Dora residents have signed up for her email newsletter and 190+ people have signed up for the new recycling initiative.